News & Events

“Less is more” is the motto of the Executive Collection by DOXA. The brand manifests its watchmaking competency with minimalist and graceful creations that are marked by immaculate details and finishings.

02.07.2014

DOXA Executive Pair Watches Matching distinctive characters with elegant designs

Distinctive profiles for an elegant new trend
Perfection has always been the core creative philosophy of DOXA, and it has been thoroughly realised in the outstanding and diversified portfolio of timepieces in its history of 125 years. In 2014, DOXA has unleashed its watchmaking expertise and established the perfect definition for minimalist design when it endows its graceful Executive Collection with original curves and profiles. Consistent with the Collection’s tradition of elegance, the round case and the exquisite dial effortlessly portray what is meant by delicate. The most remarkable features on the timepiece are its multi-layered case construction and its contrasting colours. With four models each for men and women, the centre of the sides on the stainless steel cases are embellished with plated yellow gold or rose gold while the centre of the plated rose gold cases are decorated with plated grey or stainless steel. A minimalistic and elegant face, together with an ingenious twist on the sides, prompt its owner to marvel at its beauty. In addition, the middle layer of the case is engraved with “DOXA 1889” to mark the brand’s excellent craftsmanship for over a century.

Function with simple and elegant designs
The timepiece fulfils the urbanites’ call for practicality on a watch with its exceptional beauty and clean elegance. The three-hand design of the gents’ model is highlighted by the texture on the centre of the dial. The minimalistic Arabic numerals or baton hour-markers are easy to read against the pure white outer ring of the dial. The date and the day of the week are located at the 3 and 12 position to provide additional information.

The pair watches are a perfect match with each other. The 40mm gents’ model complements the ladies’ model with a 30mm case to project optimal proportions. The former comes with a quality Swiss automatic movement with water resistance to 50M while the latter is equipped with a Swiss quartz movement and is water resistant to 30M. Bracelets in stainless steel, stainless steel with plated rose gold or leather straps allow watch lovers to pick their most favourite combination for all occasions.