News & Events

(27th April, 2014, Beijing) Sharing the joy of DOXA’s 125th birthday, the brand held a celebration themed “A Century of Glory, A Succession of Classics” on the 27th of April on Wangfujing Pedestrian Street in Beijing.

26.04.2014

A Century of Glory, A Succession of Classics DOXA Celebrates Its 125th Birthday

This magnificent ceremony gathered a big joyful and excited crowd, including Mr. Alex Fong, Brand Ambassador for Asia Pacific, Mr. Romeo Jenny, CEO of DOXA, numerous fellow retailers and members of the media.\r\n\r\nThe guests were invited to enjoy an amazing afternoon commenced by a sensational Swiss Snare Drum performance. Not only did it enlighten everyone’s spirit, but also highlighted the pure Swiss blood trait of the brand and its long history in watchmaking. Coming after that was an attractive model catwalk show that led the crowd into a tunnel of time showcasing DOXA’s classic collections since its establishment in 1889, concluded by the brand’s new creations at BASELWORLD 2014. The appearance of Mr. Alex Fong, Brand Ambassador for Asia Pacific, brought the atmosphere to its peak. He made a grand appearance on stage and shared his gratitude of being appointed as the DOXA Ambassador for Asia Pacific for the past five years, and extended his joy and blessings for DOXA on its 125th anniversary.\r\n\r\nTo officiate the kick-off of the brand’s 125th anniversary celebration, Mr. Alex Fong joined hands with the management of DOXA to light up a grand “125th anniversary” logo, manifesting the brand’s ever-lasting passion and vibrance, as well as the glory that has been carried for 125 years, and the continuation of creating fabulous watches for customers. The ceremony was concluded by a toast by the officiating guests.